Truedor – true to its word

Richard Kirman, Sales and Marketing Manager for IG Doors Trade Division discusses the continued development of the Truedor Partner Programme, something the company committed to at the outset to help installers sell more doors.

“I have spoken regularly about the importance we attach to our Truedor Partner Programme.  For those not aware it is our installer support programme, designed individually around the specific customer, to help them sell more doors”.

“Most importantly, it is something we committed to right at the outset and were determined to develop from day one”.

“That is has been so well received is a real compliment to the Truedor team, and it really gives us the energy to go and develop it further”.

“As with many things in our business, we try to do things that little bit differently.  Detail is important to us, and we are very keen to treat each one of our customers as individuals”.

“In terms of the Truedor Partner Programme that means we work with each of them to understand and assess their particular needs, and then we tailor our support package to meet those specific requirements”.

“We all recognise that the needs of a business with a large showroom are entirely different to the needs of a one-person business when it comes to marketing – they are equally important to us as customers –  but it would be naive of us to think that we could offer a common support package, it simply wouldn’t be beneficial to one or the other of them”.

“That’s why we have gone down the route we have in terms of our Partner Programme and installers who talk to us are able to discover for themselves just how much we understand and value their business”.

The Truedor Partner Programme offers marketing support and sales advice to customers at all levels; it includes the opportunity to have standard or bespoke marketing collateral across traditional printed media or for on-line promotion, or to produce exhibition stands and pop ups when they host customer days.

It offers something for the smaller installer businesses as well as for larger installation businesses who operate out of showrooms.  The Truedor team will go through a process to understand the needs of the customer before offering a tailored package to support them with their business plans.

Extra support – George Clarke, Truedor Product Ambassador

As well as what Truedor already creates for them in terms of product literature and marketing material, customers also have access to images and photographs of George Clarke who has been the product ambassador for Truedor from the beginning and is well received by home owners looking to buy from the outstanding range of products available.

Richard continues “when we asked George Clarke to be an ambassador for the Truedor range it was on the basis that we felt he had real credibility – a ‘celebrity’ yes – but one who people could believe in and trust in his sincerity”.

“We have not been disappointed; his involvement with us has been a real success and he has been very well received.  In fact, he has really brought something to the party, his knowledge of buildings is one thing, but his real passion for making homes great places to live has really shone out and this has really added to our presence in the market”.

“That our customers can also benefit from our association with him is an added bonus for them and we are delighted to be able to include them in. It is always great when we go to one of our installer partner’s showrooms and see the photos of George with our products and hear how much their customers also really appreciate it and take confidence from his involvement”.

“We believe our Truedor Partner Programme is something very different from the support offered by others in the market, it is going from strength to strength, we are totally committed to its on-going development, and most importantly we know it is helping installers sell more doors”.

For more information on Truedor visit