2020 marked the start of our 10th year in business. Wow how time flies when you’re having fun! Having joined the industry in 1985 working for Rehau, little did I think 35 years later I would still be in the same industry and running my own business.
But, like all of those who have spent many years in the industry, I love it. The passion of its people, their innovative and committed approach to business and their determination to thrive makes the fenestration industry a truly great place to work.
It is with the length of my own career in the industry in mind that Inside The Box Marketing has come full circle with the latest campaign we have taken on board.
Building Our Skills – Making Fenestration a Career of Choice is a campaign designed to help attract new blood to our incredible industry, and the support we have received from many of the major employers and industry leaders to launch it speaks volumes.
To run any business, you need great clients and great partners, and Inside The Box Marketing is fortunate to have those in abundance.
We are truly a fenestration industry-focused business, specialising in marketing and PR. We are innovative in our approach and always willing to challenge the norm.
Thanks for taking time to read this. If you would like to know a little more about what we do and how we do it, read on….
Chris Globe – Director
Our approach is to become part of your team, and we want you to see us the same way. We want to understand and be a part of your culture, to share the same aspirations you have for your business, to have the same commitment. Through this approach everything we say or do on your behalf will be an extension of your style and your voice, whether communicating with the market, your customers, your internal teams, or any other stakeholders.
We are always looking at new ideas, new ways to communicate and new ways to get your message across.
It was us who came up with the concept of #boards to launch campaigns or reinforce key messages across all available platforms.
It was us who came up with the idea of having our clients’ field-based teams sharing photos of their day on a group WhatsApp platform, which we share instantly and consistently with our social media partners to create fresh and meaningful content.
It was us who created the ‘Inspiring Talent Academy’ to encourage young people already employed in the fenestration industry to make it their career of choice, not just a job.
There will be many more new ideas in the future, and one of them could be for you….
Everyone Loves a Great Story
First comes the strategy. A good marketing strategy is a tool to support your overall corporate strategy. Whether your goal is to grow sales, improve market understanding of your offering or to tackle a specific business crisis, an effective marketing strategy need not cost a lot of money. Here at Inside the Box Marketing we take an informed, common sense approach based on experience, understanding your culture, your existing and potential markets, your products and services and what makes you different from your competitors. We then put all those things together to create a results-driven and deliverable cost-effective plan, tailored to your budget.
What’s your corporate message?
Next comes your corporate message. Encapsulating your corporate message into a concise document is the perfect way to tell potential customers who you are, what you do, and how you like to do it. A short story told in your style and in your words, a true reflection of who you are as a business.
We have written many corporate brochures over the years, and they are becoming increasingly popular now that digital print means you can just run small numbers. They also double up as your ‘About Us’ section on your on-line platforms. They can be regularly reviewed, and regularly updated to meet the changing needs and direction of your business.
In just a few short paragraphs you can tell your story, highlight the culture of your business, and showcase your products and services – a critical part of attracting new customers.
Who doesn’t love a good story? PR is probably the most cost-effective of all the marketing disciplines, especially now we are in the digital age. The number of printed and digital outlets and platforms are greater than ever. But we understand the benefits of taking a truly targeted approach to achieve optimal reach.
Our team of experienced fenestration industry specialist writers understands the market and the industry’s products inside out and has long-standing relationships with all the industry media partners, enabling us to ensure the best possible share of voice for you.
The need for a great website is a given these days. But creating a great website is not enough: it needs to be maintained and it needs to be flexible to grow and change with your business.
We are proud to have Identify Digital as our long-term web design, digital media and e-commerce partner. Their passion for our customers and our shared values makes them a perfect partner.
Outstanding skills and knowledge in their fields of expertise complement our own, helping us to deliver great results for our customers.
The darkest of all the arts! But not if you have a great partner to work with – we have been searching for a number of years for a partner with the same ethos as our own, driven to deliver outstanding customer service backed up by specialist skills, and in 2019 we teamed up with Social Progress.
The results for our clients have been fantastic. Using the fullest range of social media platforms, and dynamic and innovative messaging styles we have been able to create a noticeable presence for our clients.
So, that’s what we do and how we do it. If you would like to know more or wish to discuss your marketing plans with us, please get in touch by completing the short contact form on the next page.