Okay, I am of an age where I have never been able to understand the headlong rush pursued by some people to put all their personal information into a social media platform – doesn’t matter which one really, it is...Read More
Latest Blog – “A man who stops advertising to save money, is like a man who stops a clock to save time”
Henry Ford of the Ford Motor Company The statement above from the 1920’s is attributed to Henry Ford and still resonates today – maybe even more so…. As marketers we feel the frustration of all those in our peer group...Read More
Latest Blog – Are Christmas ads the worst example of companies losing sight of the point of advertising?
The point of an advert is to let people know who you are and what you are selling... ...Or so I thought. But looking at this years Christmas advertising offerings from the main supermarkets you would be hard pushed to...Read More
Latest Blog – If your brand value is based on putting ‘a lot of chocolate on your biscuit’ then that’s exactly what you should do….
Okay, so when I set off for the Supermarket at the weekend Club Biscuits were not on the shopping list; but you know how it is, retailers are very clever at putting stuff at the end of an aisle to...Read More
The only thing more predictable than the recent struggles of the budget airline sector is that if today’s Monday then tomorrow is Tuesday. The budget airline sector has taken great delight in recent years in offering lower and lower prices,...Read More