Latest Blogs

Okay, I am of an age where I have never been able to understand the headlong rush pursued by some people to put all their personal information into a social media platform – doesn’t matter which one really, it is...

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Henry Ford of the Ford Motor Company The statement above from the 1920’s is attributed to Henry Ford and still resonates today – maybe even more so…. As marketers we feel the frustration of all those in our peer group...

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The point of an advert is to let people know who you are and what you are selling... ...Or so I thought. But looking at this years Christmas advertising offerings from the main supermarkets you would be hard pushed to...

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Okay, so when I set off for the Supermarket at the weekend Club Biscuits were not on the shopping list; but you know how it is, retailers are very clever at putting stuff at the end of an aisle to...

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The only thing more predictable than the recent struggles of the budget airline sector is that if today’s Monday then tomorrow is Tuesday. The budget airline sector has taken great delight in recent years in offering lower and lower prices,...

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