Latest Thoughts

It would be very easy in the middle of the Covid-19 pandemic, and especially within the latest lockdown to put marketing to the back of your mind.  Is it a strain on budgets, are our customers going to be receptive...

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We are in a second lockdown and the likelihood is - at best - we will revert to a tiered system for the remainder of this calendar year and into the early part of next. This time of year is...

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I was in the supermarket panic buying essentials such as Jaffa Cakes and Custard Creams the other day when my eye was taken by the Kellogg’s Cornflakes.  I couldn’t quite believe what I was seeing – an offer for adults...

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Okay, so when I set off for the Supermarket at the weekend Club Biscuits were not on the shopping list; but you know how it is, retailers are very clever at putting stuff at the end of an aisle to...

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The only thing more predictable than the recent struggles of the budget airline sector is that if today’s Monday then tomorrow is Tuesday. The budget airline sector has taken great delight in recent years in offering lower and lower prices,...

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